LOGO DESIGNING

A logo is a sign, symbol, trademark or badge which conveys the identity or ownership of a product, company, campaign or concept in as memorable a way as possible.

A logo should be simple so that it retains its clarity of design in different contexts. If it is too complicated, its details may be lost when it is reduced in scale. Also, a simple logo design is faster to read, easier to remember and consequently more instantly identifiable.

Logos, as we know them today, are intelligent graphic images that are carefully designed to impart their concepts, both consciously and sub-consciously, for immediate recognition by a specific target audience.

PACKAGING DESIGNING

As a general guide, packaging should be as light and compact as possible, with the aim of maximizing the product's value and appeal, while minimizing the storage requirements and transport costs. Professional designers can help you achieve that result. When it comes to planning your packaging, it is worth spending time and money getting it right. It is not just a case of coming up with something you think looks great. You have to think about storage, transport, the environment and whether it fits in with retail buyers' requirements.

Packaging materials are another factor. Things like cost, functionality, durability and the environment all need to be considered.

LABEL DESIGNING

Designing labels can be a rather tricky endeavor since you not only need to create tags that are eye-catching, but can also compel people to buy the product as well. Use Labels to Create a Brand for Your Company

Your label is the first contact a customer has with your brand. Like the cover of a book, a label gives your consumer their first impression. Then, your label remains the face of your brand at every purchase, triggering brand loyalty. And, your label continues to confirm the purchase decision as your product is used.

When it’s time to repurchase, your label reminds your customer which brand to buy. Wise marketers view a product label as an extension of the branding strategy.

CORPORATE STATIONERY

A beautiful Corporate stationery can make all the difference to the success of your branding. Designing an effective Corporate stationery is a unique challenge. Sometimes your Visiting card, letterhead, Envelope design will be the first interaction a customer has had with a your company, while other times it will be used to reinforce the brand identity.

It's crucial to get the details right, but to also produce something that's tactile, eye-catching and memorable.

PRODUCT PHOTOGRAPHY

If you are selling a product, a physical thing, making sure that it is well lit, in focus and not cluttered by lots of irrelevant surroundings is vital. You can’t be there to tell the customer that the thing they desire most is the fourth thing from the left, just behind that other big thing that shouldn’t even be in the photo anyway. Clear, crisp and well produced photography is what is going to sell your product when compared to a competitor. It’s about dressing up your product in the best possible light – afterall, you’d do the same if you had a shop – so a website and brochure are no different.
One of the first things a potential customer does when looking for a product or provider of a service is look for their website or go through a brochure or publication which containd product photograph. It is within those few moments, usually seconds, that they will decide whether your company is one with which they want to buy from or engage.

BROCHURE DESIGN

An advertising brochure can be a powerful and efficient marketing tool. It has the potential to promote new products to current clients, entice a prospective client or support a sales pitch. The key to an effective brochure is to design it to fulfill a specific purpose.

Brochure copy should begin with your customer, not your product. That is, it should make the person reading your brochure feel that his or her key problems are understood before moving on to discuss the solution. Build rapport first, then sell. That’s true on a sales call, and it’s probably doubly true in print, where you don’t have the advantage of meeting face­to­face.

ADVERTISEMENTS

Despite important changes in media consumption in recent years, consumers continue to have most trust in advertising in magazines and newspapers. It seems the power of the printed word still rings true and has great value when evaluating advertising.
Readers become deeply engaged with their magazines. As a result a strong relationship, a bond of trust, grows up between the reader and his or her chosen magazines.
The intimacy between reader and magazine benefits advertisers. The magazine environment delivers a reader in the right frame of mind to be receptive to the advertising. In the sympathetic context of the right magazine, the strong positive brand values of the magazine can transfer onto the advertisements

WEBSITE DESIGNING

Having a professionally built website is not only beneficial, but necessary if you want to stand out amongst your competition. In today's technology age, people are not searching for you in phone books anymore. Potential clients are Googling you, searching your website for contact information, and comparing your website to competitor's in order to determine who suits their needs the best. It is just a first impression of your company.

Clint has greater & quick Access​ to your products / services which lead to Extended Word of Mouth​​ publicity and popularity for your product / service.
​Internet access is available on almost every mobile device or tablet these days. Having a quick and easy way for customers to find your phone number, address or contact you by email is a huge benefit. They can easily find out what you do, what you have done previously and what you can offer them. You don’t have to say a lot in order to get people’s attention. Sometimes you can just let the design speak for you.

NEWSLETTER DESIGNING

Newsletters are an extremely valuable marketing tool used by ourselves as well as by our customers.
One of the most important tasks for a business is to maintain contact with its customers.
Developing a newsletter program with a solid audience will prove to be a very important marketing asset for the duration of your company.
Position your brand. You should create the best first impression about your products or services on your newsletter.
Customers tend to use your marketing and communication tools to form a impression of your business. Newsletters are an extremely strong marketing tool to differentiate businesses from one another. To get more business from current clients. A newsletter is an effective way to let clients know about your other services and show them how they can benefit from those services, without being to “pushy”.