Designing labels can be a rather tricky endeavor since you not only need to create tags that are eye-catching, but can also compel people to buy the product as well. Use Labels to Create a Brand for Your Company.

Your label is the first contact a customer has with your brand. Like the cover of a book, a label gives your consumer their first impression. Then, your label remains the face of your brand at every purchase, triggering brand loyalty. And, your label continues to confirm the purchase decision as your product is used.

When it’s time to repurchase, your label reminds your customer which brand to buy. Wise marketers view a product label as an extension of the branding strategy.