If you are selling a product, a physical thing, making sure that it is well lit, in focus and not cluttered by lots of irrelevant surroundings is vital. You can’t be there to tell the customer that the thing they desire most is the fourth thing from the left, just behind that other big thing that shouldn’t even be in the photo anyway. Clear, crisp and well produced photography is what is going to sell your product when compared to a competitor. It’s about dressing up your product in the best possible light – afterall, you’d do the same if you had a shop – so a website and brochure are no different.

One of the first things a potential customer does when looking for a product or provider of a service is look for their website or go through a brochure or publication which containd product photograph. It is within those few moments, usually seconds, that they will decide whether your company is one with which they want to buy from or engage.